Case Studies
Tampa City Ballet
PROYECT
Tampa City Ballet is a professional contemporary dance company located in Tampa, Florida. The company serves the community by creating unique performances and providing high-quality arts education, changing lives in a positive way through the power of dance.
Aware that the previous website presented challenges in several aspects, such as a lack of content and a confusing navigation bar that affected the user experience (UI/UX), we embarked on an ambitious update project. As a nonprofit organization, we had a strong desire to improve the online platform to provide more detailed information about events, performances, and classes. In addition, we wanted to attract new donations.
SERVICE
Web Design
INDUSTRY
Artistic ONG
LOCATION
Tampa, Flo. (USA)
WHAT WE DO
- Our focus was on a comprehensive review of the website, with a special focus on the reorganization of the pages to include an optimal balance between visual and textual content. Additionally, we carried out a deep optimization of the navigation bar, ensuring that it is more user-friendly and efficient in terms of organization.
- We have significantly improved the ticket purchase and donation sections, highlighting their importance and relevance to encourage an increase in visits and inquiries.
- Another crucial aspect was the optimization of images and logos, taking care of both the appropriate formats and sizes. In addition, we have incorporated alternative tags with relevant keywords, which has had a positive impact on the site's loading speed.
- To further consolidate our online presence, we have worked on the development of high-value backlinks, with the aim of reinforcing existing domain authority.
RESULTS
Traffic
We have achieved a spectacular increase in website traffic, from 600 to 2800 monthly visits.
Mobile Interaction
Clicks on the donation buttons have experienced a 46% increase.
Contact Page
The number of queries sent through the contact page increased by 31%.
Scheduling
The online scheduling in our classes have increased by an impressive 60%.
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